TypoTrip – typography on the road

2.02.2010

FREE THE BILLBOARD

Filed under: Poland — Tags: , , , , , — WoMe @ 17:52

The outbreak of street art, graffitis, tags and visual vandalism coincides without doubt with the expansion
of advertising and branding over the public space. It is the appropriation of public space by big business that
stimulates the need to reconquer it. While outdoor media companies are looking for new spaces to invade
citizens are denied the possibility to visually and publicly communicate their needs, opinions, interests.
Even if not mature or politically aware in nature the inscriptions on these two billboards that were left empty
for a mere couple of weeks illustrate this process well enough.

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4.11.2009

SKUP

Filed under: Poland — Tags: , , , — WoMe @ 13:04

Peculiar shop in downtown Warsaw nowadays selling second hand clothes. The beautifully rendered image of
a camera seems to be the leftover of the shop’s previous trade. /// Specyficzny sklep na Poznańskiej.

typotrip_skup

typotrip_petax

2.11.2009

OLESEK & KADZIDIELKA

Filed under: Poland — Tags: , , , , — WoMe @ 12:58

A couple of snapshots from Warsaw’s most colourful, lively and multicultural bazaar. Featured are Polish product
names misspelled my immigrant merchants. /// Przykłady egzotycznych produktów ze stadionu XX-lecia.

typotrip_kadzidielka

typotrip_olesek

12.12.2008

ICE CREAM AND CUTTLERY

Filed under: Poland — Tags: , , , — WoMe @ 2:55

First is the memory of an ice cream from Warsaw’s dodgy neighbourhood – Praga.
Then is a sign of a neglected Vietnamese restaurant on a colourful bazaar in eastern Warsaw.

typotrip_lody

typotrip_knifefork

4.04.2008

CIASTKA PASZTECIKI LODY NAPOJE

Filed under: Poland — Tags: , , — WoMe @ 14:51

Another example of sticker type in Warsaw (also Helvetica and also from a cake shop) but this time
with very interesting signs of intervention in the letters – surely motivated by a limited number of letters.
There’s two custom-made A‘s and an oddly shaped Y but the most notable is the Z in ‘paszteciki.’

typotrip

25.03.2008

ZAPRASZAMY NA PASZTECIKI

Filed under: Poland — Tags: , , — WoMe @ 16:29

Sticker-type is massively used all over Poland since the nineties when, after the collapse of the communistic regime,
small business started blooming again. Such letters in all sizes (here Helvetica) are a very cheap, easy to apply
and effective way of communicating with potential customers. They had a strong influence in the shaping of the aesthetic
of both urban and rural environments in Poland. In this case the message is “WE WELCOME YOU FOR PIES”.

typotrip

11.03.2008

PROMOCJA TRWA

Filed under: Poland — Tags: , , , — WoMe @ 14:42

One of Warsaw’s many low-profile beauty parlors. The vitrine primarily states “make-up” and “foot care”.
Added below is a universal marketing message: “THE PROMOTION GOES ON!”. Set necessarily in Times New Roman.

typotrip

24.02.2008

DEVIL

Filed under: Poland — Tags: , , , , — WoMe @ 14:22

A sticker from one of the airplanes in the outdoor exhibition of the Polish Army Museum.
What exactly is it supposed to mean there and how did the soldiers relate to its sexually
ambiguous character is unknown to me. It does seem that the devil used to hold some tool
in his hand or perhaps some sort of a crank or handle.

typotrip

22.02.2008

NAPRA MONITORY WA

Filed under: Poland — Tags: , , — WoMe @ 12:17

At least a couple of decades have left their traces on this shop facade with the initial word on the
windows probably being simply ‘NAPRAWA’ –  which means  ‘repair’. Now it is a little bit difficult
to decipher the resulting clutter but lets try to trace the changes. Of the original typography the last
syllable ‘WA’ was probably lost together with the glass that carried it. Then, with time, the shop
might have shifted to newer technologies and the words ‘RTV’ (radio & tv), ‘MONITORY’ (monitors)
and ‘KOMPUTERY’ (computers) appeared. Two letters from the alphabet set of the former were used
to complete the original word ‘NAPRAWA’ and of the latter only ‘O TERY’ is left.

typotrip

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